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Wit happens: Levi Strauss is stealing my jokes



Levi’s has positioned itself to turn cleverness into cash. According to The Merc’s Mike Rosenberg, the company recently coughed up $350 each to trademark two one-liners that refer to the…

Extra Point:

This may make for a funny marketing campaign - but the liable on the intellectual property must be huge. I can't help but wonder if the 49ers and Levi might have better things to wrap their heads around.
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