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THIS CONTENT IS COPYWRITED, REDISTRIBUTION OF IT (including copy/pasting it to a message board, forum or bbs) IS PROHIBITED AND COULD RESULT IN LEGAL ACTIONS - feel free to quote up to 1 paragraph providing a source link to http://www.49ersparadise.com is included

Anthony J Morabito founded the 49ers in 1946. He was a partner in a SF lumber firm and lead the team until 1957, when he passed away in the stands during a San Francisco vs. Chicago Bears contest at Kezar Stadium. The 49ers were trailing during that game, but when they heard the news rallied from behind to pull of a 21-17 victory, in Morabito's honor.

The 49ers were first established as part of the All-American Football Conference. The original emblem featured a booted prospector in a lumberjack's shirt and checkered pants. His hat was blown off and hair messed. He had two 6 shooters in hand and they appeared to be shooting.

In 1950 the 49ers were invited to join the National Football League. They did so; leaving a mark on the league as one of the greatest dynasties ever but before it could do that it would have to go through two punishing decades of 49ers fan torture. The 1960's and 70's were an upsetting time to be a 49er play or fan. The team was miserable, and when Eddie Debartlo Jr. took over in 1977, the 49ers franchise was ready to get back on track.

One of Debartlo's first moves was to acquire former Head Coach Bill Walsh in 1980 who was at the time an assistant in Cincinnati. Walsh was to be the man who got the team back on track; with his entrepreneurial way of thinking football. Walsh did exactly that. He and his scouting staff loaded the team with young talent and in just one short year the team won its first of five Super Bowls. The year was 1981 and the 49ers had just beaten the Cowboys on a play that is now known as "The Catch" illustrated by Bill Walsh and run to perfection by Joe Montana and Dwight Clark. Many to this day protest that Montana was actually throwing the ball away, but even Dwight Clark has said that is how the play was practiced.

Walsh lead the team to victory as he and his staff continued to thrust great talents into the lineup. When it was all said and done he had 3 Super Bowl rings to his credit, and he passed the team on to a man he hand picked. The man was defensive coordinator George Seifert. Seifert continued the team’s success and has since acquired the greatest winning percentage of any head coach ever. Things weren't as smooth with Seifert and the 49ers executives though. In 1997 the 49ers felt they had enough of Seifert and elected Steve Mariucci to be his successor. Mariucci was to become the first 49ers head coach in two decades that was not Walsh or a part of Walsh's staff.

Mariucci took off with the team, finding ways to win when his star players such as Steve Young and Jerry Rice became injured. Mariucci adapted the playbook to his style emplacing his own offensive creativity. For two seasons the success continued, and in 1999 the 49ers began a downward spiral that at this point we don't know how will end. Mariucci though is just the man any team would want to fix it though, and thus the 49ers legacy will go on, if not right now than soon, but it will re-emerge.

The franchise is still in the Debartlo family today. The 49ers arrived at their name because of a gold rush on the west coast in 1849. Panners were given the name "49ers" because of the year 1849. With the gold rush occurring so close to San Francisco it was quite suitable to apply this name to the football team too. The gold rush is also where the team gets the golden colour of the uniforms from as well as the name of the cheerleading squad. To date the 49ers have made history in the NFL. They hold countless records in such areas as most consecutive seasons with 10 or more victories. They were the first team to win 5 Super Bowl titles. The 49ers have also helped to establish many players who became famous for their play with the team; Jerry Rice, Steve Young, Joe Montana, John Taylor, Brent Jones, Ronny Lott, Roger Craig, Tom Rathman, Dwight Clark, YA Title, Joe Perry, John Brodie and many others. The 49ers have been an elite club in the NFL for quite some time. It is only natural that they would like to continue their success. That's just a little history behind the 49ers.

This site is in no way affiliated with 49ers.com or the San Francisco 49ers, the NFL, or any of its teams or players. I claim no responsibility to any of the logos or graphics that may be associated with either of the above organizations. The San Francisco 49ers logo is property of the NFL and I claim no legal rights to it. All graphics and content found on this site including "49ers Paradise", "49ersparadise.com", "49ersparadise.cjb.net", "A Place Any 49ers Fan Can Call Home", "Above The Fold" and "It's What's Above The Fold" are copyrighted (since Feb. 27/96-present) and can not be reproduced without expressed written consent from me unless otherwise specified. 49ers Paradise Site Map 49ers official addresses: Head Office - 4949 Centennial Blvd, Santa Clara, CA 95054 | Stadium - 490 Jamestown Ave # 400, San Francisco, CA 94124 OR 602 Jamestown Ave., San Francisco, CA 94124
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